Today the BBC and MySpace, the world’s largest social networking
platform, announced the launch of a partnership to globally bring new and archived short BBC video content to MySpaceTV. A new step in BBC’s strategy to broaden the reach of its content to new outlets and engage with audiences.
Thanks to the deal MySpace users now will be able to visit and subscribe in order to view, embed and virally share BBC content across the MySpace community. Small clips, about 2 minutes in length, are available of popular series like Top Gear and Spooks and oldies like Red Dwarf and Docter Who.
Auntie puts on new skin
When you wander around on the channel, in fact there’s not so much content to choose from. A lot of it has already been released on YouTube anyhow which makes it a bit of a disappointment. Promising, the BBC says they will be updating the channel with new clips every week. The rather few reactions of the community are positive, they welcome Auntie on their space: “great to see you here, Auntie!” Susaan comments.
In the past the BBC made more content deals. YouTube, recently Vuze and ofcourse they put a lot of money in the iPlayer which also wille be showing high quality content, and the to be launched on-demand service Kangaroo from BBC Worldwide. MySpace will be building up more market shares in the worldwide market of internetvideo. Second in America after YouTube.
At the heart of the audience
According to Simon Danker, Director, Digital Media, BBC Worldwide, the BBC finds itself with this project in the heart of the audience, he said:
“MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online”
I signed up for MySpace especially to check out the “beebs vids”. They have to make some more effort if they want me there a second time and I think I am not an exception. User demands are high and will only grow higher. But I am definitly willing to suck up some more clips of The Youngh Ones.
The Library of Congress and Flickr together announced a pilot to put a selection of the photo collection of the LOC on Flickr. The community will tag. Will it also capture the imagination of other institutions?
Out of some 14 million prints, photographs and other visual materials at the Library of Congress, more than 3000 photos from two of the most popular collections are being made available on the new Flickr page. Including only images for which no copyright restrictions are known to exist.
The Library of Congress is not the first putting their archive on Flickr to gain more visibility and accessibility. A lot of prominant museums already did, like the Brooklyn Museum, the Philadelphia Museum of Art, the Powerhouse Museum and the Smithsonian American Art Museum & the Renwick Museum. They all put their collection in a place where people actually spend more time than on the website of the museum itself.
So, would this grand announcement be just a clever marketing trick to get the attention of the internet savvy youth? Maybe. But The Library of Congres doesn’t want to be just another collection on Flickr. They officially partnered with Flickr to move the Flickr community to tag the photo’s and baptised the pilot “The Commons”.
Their goal is to increase exposure to the collections and to facilitate the collection of general knowledge with the hope that this information can feed back into the catalogues, making them richer and easier to search. With this pilot the Library of Congress embraces the “power of the web”, as we can read on their blog:
Weâ€™re also very excited that, as part of this pilot, Flickr has created a new publication model for publicly held photographic collections called â€œThe Commons.â€ Flickr hopesâ€”as do weâ€”that the project will eventually capture the imagination and involvement of other public institutions, as well. From the Libraryâ€™s perspective, this pilot project is a statement about the power of the Web and user communities to help people better acquire information, knowledge andâ€”most importantlyâ€”wisdom.
I hope that this pilot will get the attention of other institutions and encourage them to explore the rules of the web more profoundly. If you take a look at the collection already tagged it is impressive to see that some objects already have 25 tags. Somebody got payed to do this?
For the press release of the Library of Congress pilot on Flickr click here.
ArtShare is a good example of how institutions can effectively work together to make their collections online available to a broad public. Share your cultural taste, make new friends and help the Brooklyn Museum work out their beta version.
The Brooklyn Museum is very busy finding new ways to bring greater visibility to their collection. Recently they started ArtShare. With ArtShare you can select works from the Brooklyn Museum collection to display at random on your Facebook profile, so your friends will see what kind of art you like. And because Facebook is all about sharing, you can also add your own artwork: “because social networking is about connecting and seeing what others contribute to the social fabric, anyone can also use ArtShare to upload their own work and share it with others”, says Shelly Bernstein, who started the project.
This not only enables me and you to upload work for others to show. Other institutions can also join ArtShare. And this has already happened very quickly. V&A added up some objects, complimenting the Brooklyn staff: “The Brooklyn did a great job with the application and then took it a step further by opening it up for other museums to add some of their collections to it as well as individual artists. This very collegiate attitude is hopefully going to spread across the sector with more data and technology sharing efforts in the future”, says Seb Chan from the Powerhouse Museum.
In their enthousiasm, they almost forgot the copyright question. They stopped uploading the contemporary collection and gave everybody a phonecall. If you take a look at the artworks now available, they did a great job. I now have a nice photo of Snoop Dogg, art proved on my Facebook!
If you are on Facebook, you can add ArtShare here.
Interesting figures from the other side of the ocean. The Pew Internet & American Life Project has just released findings showing that 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.
The basic findings in a national phone survey that ended in December show:
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet userssaid they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday” – the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity of such sites among men, younger adults (those under age 30), and college graduates. Nearly a third of wired young adults (30%) watch a video on a site like YouTube on a typical day and fully a fifth of online men
(20%) do the same. At the same time, growth in daily traffic doubled among some other demographic groups including women, those ageds 30 to 49 and high school graduates.
The report mentions some other interesting figures. Some of that growth comes from people posting their own amateur videos on such sites. In PEW’s most recent survey, they found that 22% of Americans shoot their own videos and that 14% of them post some of that video online. That is more than triple the percentage of video takers who said they had posted videos when we asked a similar question in a survey taken February-April in 2006.