Today the BBC and MySpace, the world’s largest social networking
platform, announced the launch of a partnership to globally bring new and archived short BBC video content to MySpaceTV. A new step in BBC’s strategy to broaden the reach of its content to new outlets and engage with audiences.
Thanks to the deal MySpace users now will be able to visit and subscribe in order to view, embed and virally share BBC content across the MySpace community. Small clips, about 2 minutes in length, are available of popular series like Top Gear and Spooks and oldies like Red Dwarf and Docter Who.
Auntie puts on new skin
When you wander around on the channel, in fact there’s not so much content to choose from. A lot of it has already been released on YouTube anyhow which makes it a bit of a disappointment. Promising, the BBC says they will be updating the channel with new clips every week. The rather few reactions of the community are positive, they welcome Auntie on their space: “great to see you here, Auntie!” Susaan comments.
In the past the BBC made more content deals. YouTube, recently Vuze and ofcourse they put a lot of money in the iPlayer which also wille be showing high quality content, and the to be launched on-demand service Kangaroo from BBC Worldwide. MySpace will be building up more market shares in the worldwide market of internetvideo. Second in America after YouTube.
At the heart of the audience
According to Simon Danker, Director, Digital Media, BBC Worldwide, the BBC finds itself with this project in the heart of the audience, he said:
“MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online”
I signed up for MySpace especially to check out the “beebs vids”. They have to make some more effort if they want me there a second time and I think I am not an exception. User demands are high and will only grow higher. But I am definitly willing to suck up some more clips of The Youngh Ones.
ODE stands for Online Distribution Engine. It aims to be a store where educators can buy little bits of digital content and put them back together any way they like, a proces dubbed â€˜Mash up teachingâ€™. This idea has itâ€™s roots in the music business where sampling has become a complete new industry. Slice up the content until you get to the core ingrediÃ«nts, an acapella vocal line for example. Now look on your shelf for other ingrediÃ«nts that will spice up your recipe, a nice fast drum beat for example. Put them together and by â€˜mashing them upâ€™ you have created a new piece of content. Not very different in fact from the way science has been functioning since the age of the Enlightenment. We are all standing on the shoulders of giants as Sir Isaac Newton already said centuries ago.
The question is how this rather refreshing principle will work out in the world of education. This is an environment where changes have been notoriously slow to take root. Where the current generation of young children that have in fact been â€˜born digitalâ€™ spend their free time between msm, gameconsoles and their pc but receive their education primarily through old fashioned books and whiteboards. So are teachers ready to put their destiny in their own hands and create their own teaching materiaal? The people at ODE world, a wholy owned subsidiary of Hartcourt/Pearson certainly believe they will. Their Beta platform will be ready for launch in the spring of 2008, ready to conquer the UK education market. All they need now is high quality content and a targetted audience willing to make micro-payments for the material of their choice. It is the quality of the content and their ease of use for teaching purposes that will make the difference. That much we did learn from successful ventures in the music industry such as iTunes. For education, the proof will be in the pudding.