Today the BBC and MySpace, the world’s largest social networking
platform, announced the launch of a partnership to globally bring new and archived short BBC video content to MySpaceTV. A new step in BBC’s strategy to broaden the reach of its content to new outlets and engage with audiences.
Thanks to the deal MySpace users now will be able to visit and subscribe in order to view, embed and virally share BBC content across the MySpace community. Small clips, about 2 minutes in length, are available of popular series like Top Gear and Spooks and oldies like Red Dwarf and Docter Who.
Auntie puts on new skin
When you wander around on the channel, in fact there’s not so much content to choose from. A lot of it has already been released on YouTube anyhow which makes it a bit of a disappointment. Promising, the BBC says they will be updating the channel with new clips every week. The rather few reactions of the community are positive, they welcome Auntie on their space: “great to see you here, Auntie!” Susaan comments.
In the past the BBC made more content deals. YouTube, recently Vuze and ofcourse they put a lot of money in the iPlayer which also wille be showing high quality content, and the to be launched on-demand service Kangaroo from BBC Worldwide. MySpace will be building up more market shares in the worldwide market of internetvideo. Second in America after YouTube.
At the heart of the audience
According to Simon Danker, Director, Digital Media, BBC Worldwide, the BBC finds itself with this project in the heart of the audience, he said:
“MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online”
I signed up for MySpace especially to check out the “beebs vids”. They have to make some more effort if they want me there a second time and I think I am not an exception. User demands are high and will only grow higher. But I am definitly willing to suck up some more clips of The Youngh Ones.
ArtShare is a good example of how institutions can effectively work together to make their collections online available to a broad public. Share your cultural taste, make new friends and help the Brooklyn Museum work out their beta version.
The Brooklyn Museum is very busy finding new ways to bring greater visibility to their collection. Recently they started ArtShare. With ArtShare you can select works from the Brooklyn Museum collection to display at random on your Facebook profile, so your friends will see what kind of art you like. And because Facebook is all about sharing, you can also add your own artwork: “because social networking is about connecting and seeing what others contribute to the social fabric, anyone can also use ArtShare to upload their own work and share it with others”, says Shelly Bernstein, who started the project.
This not only enables me and you to upload work for others to show. Other institutions can also join ArtShare. And this has already happened very quickly. V&A added up some objects, complimenting the Brooklyn staff: “The Brooklyn did a great job with the application and then took it a step further by opening it up for other museums to add some of their collections to it as well as individual artists. This very collegiate attitude is hopefully going to spread across the sector with more data and technology sharing efforts in the future”, says Seb Chan from the Powerhouse Museum.
In their enthousiasm, they almost forgot the copyright question. They stopped uploading the contemporary collection and gave everybody a phonecall. If you take a look at the artworks now available, they did a great job. I now have a nice photo of Snoop Dogg, art proved on my Facebook!
If you are on Facebook, you can add ArtShare here.